THE HERALD BY LUXURBAN | Cheap Hotel in New York | Book & Save

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The Herald By Luxurban New York Room photo

The Herald By Luxurban New York Exterior photo

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Key details

About the Hotel

71 W 35Th St, New York, New York, United States, NY 10001

Close to Times Square

Great

8.0

/10

Loved by The Herald By Luxurban guests

Spacious rooms
Comfortable beds
Great location
Attentive staff
Clean bathroom

"The location is very convenient as well as the lounge room before check-in."

Aline from Brazil

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"Fabulous room and facilities, having a fridge and microwave was brill."

Sarah from United Kingdom

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"The location was perfect for us - so handy to have a subway right outside and loads of shops plus two parks close by."

Rob from United Kingdom

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Rooms

The Herald By Luxurban offers 200 guest rooms, including 34 spacious suites, accommodating various preferences. Each room features unique layouts, with sizes ranging from 350 to over 1,000 square feet, providing ample space for relaxation. Select rooms come equipped with kitchenettes, allowing guests to enjoy the convenience of meal preparation during their stay.

Location

Situated in the heart of New York City, The Herald By Luxurban is within walking distance of renowned attractions such as Times Square, the Empire State Building, and the Museum at the Fashion Institute of Technology. Major public transportation hubs, including Penn Station and subway lines, are easily accessible for convenient exploration of the city. The vibrant neighborhood is surrounded by discreet restaurants, shops, and entertainment options.

Dining

The hotel features a rooftop terrace with stunning city views, providing an ideal spot for casual dining and relaxation. A variety of dining venues are located within walking distance, offering options from international cuisines to local favorites. Guests can also enjoy partnerships with nearby eateries for convenient meal delivery.

Business Services

The Herald By Luxurban caters to business travelers with meeting spaces designed for small events and conferences. Complimentary business services include copying and faxing, ensuring that guests can manage their work-related tasks efficiently. The hotel is equipped with high-speed internet access in all areas to support business needs.

Wellness

The hotel offers a well-equipped fitness center, allowing guests to maintain their workout routines while traveling. Wellness amenities include a spa for massage services and relaxation treatments. The option for outdoor activities, such as yoga classes on the rooftop, makes it easy to unwind.

Highlights

Location: Heart of New York City, walk to attractions

Rooms: 200 guest rooms, 34 spacious suites

Dining: Rooftop terrace with stunning city views

Business: Meeting spaces and complimentary services

Wellness: Fitness center and spa offerings

“Location is a definitive strength, particularly its proximity to Herald Square and immediate subway access. The rooms seem well-suited for families and business needs alike, with modern design touches that elevate the experience. I think it's a solid choice for those prioritizing convenience and a contemporary feel in Midtown.”

Olivia SmithEditor-in-Chief at Cheaphotels

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Select your room type

The hotel provides a selection of rooms—doubles, family rooms, and suites—with perks like free cancellation, breakfast options, and great value deals

King Room Non-Smoking

2 persons

230 sq. feet

Heating

Air conditioning

room details

Deluxe King Room Non-Smoking

2 persons

230 sq. feet

Heating

Air conditioning

room details

Double Room Parade View Non-Smoking

2 persons

250 sq. feet

Heating

Air conditioning

room details

Two Double Beds Deluxe Balcony Non-Smoking

2 persons

250 sq. feet

Heating

Air conditioning

room details

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Room rates & availability calendar

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Amenities & services

Real traveler stories and honest reviews—no glossy ads, just authentic feedback to guide your booking

General

Safe deposit box
24-hour reception
24-hour security
Air conditioning in public areas
Lift
Smoke detectors

Dining

Restaurant
Bar/ Lounge area

Children

Cots

Room features

Free Wi-Fi in rooms
Air conditioning
Sitting area
Patio
Ironing facilities

Bathroom

Bath/ Shower
Free toiletries
Sink

Media

AM/FM alarm clock

Room decor

Carpeted floor

The Herald By Luxurban Location

71 W 35Th St, New York, New York, United States, NY 10001

Map view

71 W 35Th St, New York, New York, United States, NY 10001

City landmarks

Square

Times Square

4600 ft

Landmark

Rockefeller Center

4200 ft

Landmark

Top of the Rock

4200 ft

Park

The High Line

1.6 mi

Park

Bryant Park

2500 ft

Church

St. Patrick's Cathedral

4200 ft

Park

Central Park

2.4 mi

Library

New York Public Library

2500 ft

Museum

The Museum of Modern Art

4200 ft

Landmark

Chrysler Building

2500 ft

Park

Washington Square Park

1.5 mi

Theatre

Broadway

1.4 mi

Museum

Madame Tussauds New York

4600 ft

Mall

Fifth Avenue

4200 ft

Landmark

Flatiron Building

4300 ft

Library

The Morgan Library & Museum

2500 ft

Museum

Intrepid Sea

1.1 mi

Museum

The Metropolitan Museum of Art

2.4 mi

Park

Madison Square Park

4300 ft

Landmark

Sniffen Court Historic District

2500 ft

Museum

Museum of Sex

4300 ft

Tower

Trump Tower

1.5 mi

Museum

Rubin Museum of Art

1.2 mi

Nearby

20 West 34th Street

Empire State Building

1300 ft

Square

Macy's

1300 ft

Stadium

Madison Square Garden

1300 ft

New York City

Manhattan Skyline

1300 ft

Square

Herald Square

1300 ft

34th Street

1300 ft

Restaurants

Herald Square Market

300 ft

968 Avenue of the Americas

Casa Barilla

1100 ft

108 W 32nd St Between 6th and 7th Avenue

Andrew's Coffee Shop

1000 ft

463 7th Ave Corner of 7th Ave and 35th Street

Pax Wholesale Foods

400 ft

1350 Broadway

Shake Shack

3800 ft

1216 18th St NW Near Madison Avenue & E.23rd Street

Tio Pio West

900 ft

46 W 36th St

Cafe Metro

700 ft

1221 Avenue of the Americas

Jerusalem Cafe

900 ft

35 W 36th St

Costas

500 ft

30 W 35th St Between 5TH & 6TH Avenues

The picnic basket

800 ft

65 W 37th St

Explore New York

Local Highlights

Empire State Building

5 minutes' walk

Famous skyscraper offering panoramic city views from the 86th floor observatory. Iconic architecture and rich history.

Madison Square Garden

5 minutes' walk

World-renowned venue for sports, concerts, and events. Check the calendar for a chance to see your favorite performer.

Bryant Park

10 minutes' walk

A vibrant park known for its seasonal activities, including ice skating in winter and outdoor movies in summer.

The Museum of Modern Art

16 minutes' walk

Home to an extensive collection of modern and contemporary art, plus free admission on select days.

The High Line

30 minutes' walk

Elevated linear park located on a former railway track. Enjoy gardens, art installations, and beautiful skyline views.

Spa & Wellness Retreats

5 minutes' drive

Numerous spas nearby offer massages and treatments for relaxation after a day of sightseeing. Advance booking is recommended.

Culinary Classes

10 minutes' drive

Engaging cooking workshops available in the area. Learn to create local favorites or international cuisine in a fun setting.

Bike Rentals along the Hudson River

10 minutes' drive

Rent bikes to explore the scenic Hudson River Greenway. Ideal for thrill-seekers and outdoor enthusiasts.

Herald Square Market

1 minute' walk

Local market featuring a variety of food vendors with fresh offerings. Perfect for a quick bite or casual dining.

Andrew's Coffee Shop

4 minutes' walk

Casual diner with classic American fare, including hearty breakfasts. Known for its inviting atmosphere and friendly service.

Casa Barilla

4 minutes' walk

Charming Italian eatery specializing in pasta dishes. Offers an authentic taste of Italy with a cozy ambiance.

Shake Shack

14 minutes' walk

Famous for its burgers and shakes, this fast-casual spot is great for families looking for a quick and tasty meal.

Broadway Theater District

25 minutes' walk

Experience world-class performances in this iconic theater district. Shows suitable for all ages, make reservations in advance.

The Comedy Cellar

10 minutes' drive

Notable comedy club featuring stand-up performances. Check the schedule for popular comedians and guaranteed laughs.

Jazz at Lincoln Center

15 minutes' drive

Renowned venue dedicated to jazz performances. Offers a sophisticated atmosphere and engaging events throughout the week.

House of Blues Gospel Brunch

10 minutes' drive

Live gospel music accompanied by a delicious brunch. Family-friendly and perfect for a lively Sunday outing.

Getting around town

City Centre

New York7 min · 2.8 mi

Airports

LaGuardia (LGA)22 min · 8.8 mi

Teterboro (TEB)29 min · 11.9 mi

Train

33rd St3 min · 700 ft

Underground

34th Street-Herald Square Station3 min · 700 ft

Bus

Bus stop2 min · 400 ft

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Property information and rules

Check-in

from 15:00-23:59

Check-out

until 11 am

Guest Parking

No parking available.

Internet

Wireless internet is available in the hotel rooms for free.

Pets

Pets are not allowed.

Number of floors:

Number of rooms:

167

Former name

the herald 8 by luxurban

Reviews and Ratings

What past guests shared about their stay

Review summary

Based on recent reviews

The Herald's prime location puts you steps from the subway and within easy reach of major attractions like the Empire State Building and Macy's. Many guests appreciated the spacious and clean rooms, some even enjoying fantastic city views, particularly from higher floors. travelers frequently mention the great value for money and find the hotel a convenient base for exploring New York.

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Review score

Based on 3092 verified reviews

7.3/10

Very good

75%

Recommend

Pros

Central location

Comfortable bed

Helpful staff

Cons

Small room

Small lobby

Noisy heating

Scarlett from United Kingdom

Single

King Room Roll Shower Mobility Access or Non-Smoking

3 nights in November 2025

Reviewed:January 27, 2026

9/10

great locationfriendly staffaccessible room

the location is great near a subway stop i found it easy to get around i used the king room roll shower mobility access or non-smoking it was accessible and spacious i appreciated the friendly staff who quickly addressed any questions i had

the air conditioning was a little loud at times i didn't find it a major issue though

0 Helpful

Zoe from Greece

Single

King Room Non-Smoking

4 nights in November 2025

Reviewed:December 19, 2025

9/10

metro entrancewater refill

the gym had free water refills available 24 hours a day i like it. the location of the hotel is so perfect you can visit the city easily, plus, there is a metro entrance just next to it.

The wood furniture in my room shows water damage. It wasn't nice.

0 Helpful

Benjamin from Germany

Single

Deluxe King Room Non-Smoking

3 nights in November 2025

Reviewed:December 15, 2025

6/10

loud air conditioningspotty wifi

The air conditioning was quite loud. it made it difficult to sleep soundly. also, the promised high-speed wifi was spotty at best. I experienced frequent disconnections. it was frustrating since i needed a reliable connection for work.

0 Helpful

Nathaniel from United Kingdom

Single

King Room Non-Smoking

4 nights in June 2025

Reviewed:September 10, 2025

8.5/10

convenient location and clean rooms

clean roomdaily servicegreat viewexcellent location

the room was really clean and the room service made the beds and threw the rubbish away every day. we also had clean towels each day. i had requested a room on a higher floor and they gave us one with a view. the hotel is in an excellent location close to an underground station (very convenient).

the hallways are quite narrow and look a little rundown. i feel that for the price i paid, the quality wasn't quite what i expected.

Dining

9/10

there is a food truck outside the hotel. it provides breakfast bagels (it's amazing). also, there are many restaurants and shops in the hotel area.

Rooms

8/10

the room was a good size and included soft sheets (i would love to know the material and thread count). the shower was great with very hot water. the room has enough space, if you need to do work or catch up with family electronically.

0 Helpful

FAQs

About The Herald By Luxurban

What are the check-in and check-out times at The Herald By Luxurban?

Check-in is from 15:00 and check-out is by 11:00.

How far is The Herald By Luxurban from LaGuardia Airport?

The hotel is located 11 km from LaGuardia Airport.

What popular attractions are near The Herald By Luxurban?

Attractions nearby include the Empire State Building (0.5 km), Bryant Park (0.5 km), and Madison Square Garden (0.5 km).

Is there a fitness center available at The Herald By Luxurban?

The hotel features an on-site fitness center with essential amenities.

What dining options are available near The Herald By Luxurban?

Nearby restaurants include The Garden Grill, Toast Cafe Brasserie, Herald Square Market, Hanbat, Brendan's Bar & Grill, and Izakaya Mew, all located within 0.5 km.

What amenities are provided in the rooms at The Herald By Luxurban?

Rooms are equipped with air conditioning, free Wi-Fi, and a private bathroom.

What languages are spoken at The Herald By Luxurban?

The staff speaks English and Spanish.

Which facilities are notable at The Herald By Luxurban?

Highlights include a rooftop bar, a sun terrace, and daily housekeeping.